Is it the TRUTH?
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There is a timelessness in truth that is unchangeable.
Truth cannot exist without justice.
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Is it FAIR to all concerned?
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The substitution of fairness for the harsh principles of doing business at arm's length has improved rather than hurt business relationships.
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Will it build GOODWILL and BETTER FRIENDSHIPS?
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Man is by nature a cooperative creature and it is his natural instinct to express love.
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Will it be BENEFICIAL to all concerned?
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This question eliminates the dog-eat-dog principle of ruthless competition and substitutes the idea of constructive and creative competition.
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(Comments by Darrell Thompson, Rotary Club of Morro Bay, California, U.S.A.)
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