Is it the TRUTH?	There is a timelessness in truth that is unchangeable. Truth cannot exist without justice.
Is it FAIR to all concerned?	The substitution of fairness for the harsh principles of doing business at arm's length has improved rather than hurt business relationships.
Will it build GOODWILL and BETTER FRIENDSHIPS?	Man is by nature a cooperative creature and it is his natural instinct to express love.
Will it be BENEFICIAL to all concerned?	This question eliminates the dog-eat-dog principle of ruthless competition and substitutes the idea of constructive and creative competition.